EP57 - Saving the video team with sponsored content

December 13, 2015

While newspapers across China have been closing their video departments in a bid to cut costs as advertising leaves print for online, one newspaper in central China has backed the trend by moving it's video department over into sponsored content. Jerry Liu talks with D J Clark about how he turned a money leaking video department into a successful money making venture, and how he plans to get back into editorial work in a very different way.

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